The concept of Employee advocacy is a priority for anyone who is aware of the strong impact of social media platforms. Therefore, blooks are the perfect tool to optimize your strategy.
MACSF (or La Mutuelle d’assurances du corps de santé français) is an insurance company , Known as the leading insurer of healthcare professionals.
When it comes to social media, it is crucial to look back at what has been shared ! To assess the efficiency of the current strategy and enhance the shared publications, to present the content to the teams etc. This task can quickly get complicated, as there are so many social media platforms online. Unless you use a blook!
RATP, also known as the Régie Autonome des Transports Parisiens, is a state-owned public transport operator and maintainer headquartered in Paris, France. The group has wished to “materialize” the content of its social media pages ! Doing so to enhance the value of it’s digital strategy. Nadine Kerganou, the group’s digital and conversational communications manager talks about the different uses of the blook by the service.
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